Ayyyeee… What’s Goodie Everyone. So I got some tea and it involves Goya and some backlash with a side of boycotts.
Goya Foods CEO Robert Unanue stood beside President Trump in the Rose Garden Thursday afternoon, praising Donald Trump and also claiming that Donald Trump and himself have something in common.
“We’re all truly blessed at the same time to have a leader like President Trump who is a builder, and that’s what my grandfather did,” “He came to this country to build, to grow, to prosper. And so we have an incredible builder, and we pray for our leadership, our president, and we pray for our country that we will continue to prosper and to grow.”
The remarks were intended to celebrate Trump as an executive order was signed by Trump giving Hispanics access to education and economic opportunities. But instead was met with backlash and a boycott.
Clips of Unanue’s remarks circulated on social media Thursday, prompting Latinos and longtime supporters of Goya’s food to slammed the CEO’s commendation of Trump, citing the president’s incendiary rhetoric and controversial policies aimed at minority communities and immigrants. By early Friday, ‘Goya’ was still a top trending topic on Twitter along with the hashtags #Goyaway and #BoycottGoya as a number of public figures, and Democrats such as Rep. Alexandria Ocasio-Cortez (N.Y.) and former presidential candidate Julián Castro, criticized Unanue a third generation Spanish American for praising Trump.
Unanue defended himself on a Friday morning appearance on Fox News, decrying the boycott as “suppression of speech.” He also questioned why his past praise of former president Barack Obama went unchallenged, but Thursday’s remarks about Trump prompted such swift criticism.
The official Twitter account of Latino Victory which is a progressive political action committee, promoted the boycott hashtag and urged people to vote.
“It’s shameful and appalling that the president of Goya Foods is praising the most anti Latino president in the history of our country,” Nathalie Rayes, the PAC’s president and CEO, said in a statement. “We call for a boycott of Goya Foods products and anyone who stands with Donald Trump and against our community”
The movement also drew support from several other prominent figures and celebrities. With also many people who are not celebrities and prominent figures.
Some people took their outrage a step further, saying that they were immediately purging their households of Goya products, with one person sharing an image of a semi full trash can. In response, many discouraged the action and suggested that the unwanted items be donated to food banks instead.
Meanwhile, there were others pushing the boycott promoted alternative brands and shared recipes for Goya favorites, such as adobo seasoning.
The Hispanic owned business that has a long history of giving back to minority communities and during Thursday’s White House event, for example, Unanue announced that Goya, along with other partners, would be donating a million cans of its chickpeas in addition to another million pounds of food in an effort to help relieve shortages caused by the novel coronavirus pandemic.